top of page

Can You Hear Me Now?

Peter Drucker, the father of American management, believes that 60 percent of all management problems result from faulty communication. Having a message doesn’t matter if leaders don’t communicate clearly and motivate others.

It’s amazing how we are wired. We can listen to a leader flap his gums for 30 minutes, flinging thoughts and ideas about the room. He just talks, opens his mouth to make a few sounds and yet we want to get up and pursue those ideas.

This is the power of communication. What kind of communicator is that? How do I become a communicator that inspires? Here are some thoughts to ponder.

Simplify the Message

You must speak clearly and simply. No one should wonder what you mean. Leaders lose their listeners when they complicate their message. In 1960, the U.S. Navy developed the KISS principle or Keep It Simple, Stupid. The concept being things were better understood if they weren’t complicated.

When communicating, tell the audience what you are going to tell them, tell them, then tell them what you told them. It really is that simple. I know, it sounds complicated.

See the Person

Always empathize with others. Know your audience. It’s easy to get caught up in speech that doesn’t connect with your audience. In order to avoid this, it is important that you talk to people, using their language and relevant illustrations. Crafting your message with a particular audience in mind will ensure your message is heard and not missed by your target audience.

Many leaders speak at a person and not with them. What do you want the person to leave with? As leaders, we must connect if we truly want to communicate. Connection requires us to see the person where they are.

Show the Truth

Demonstrate credibility with your passion and life. Live what you say. Bad character can quickly negate everything you say. This brings to mind the phrase, “practice what you preach.” How many times have you experienced leaders who hold their followers to one standard while living another? This behavior erodes trust within an organization. As leaders, our credibility should be visible in everything we do.

Seek the Response

Always speak with a purpose. When finished, urge people to action. Communication expert Niurka states “my communication is the response I get.” This empowers you to choose language purposefully. What is the outcome you are looking for? What action do you want to inspire? Inspire action.

The bottom line is, communication is a super power. Use it wisely.

If you would like more information on how we can help you or your organization improve contact Azimuth Consulting at